Universal Technology has a unique approach to the marketing of our selling partners’ products. We have segmented the “design in” process into three main phases - the Product Definition Phase, the System Architecture Phase and the System Design Phase. Having principals that require exposure in each one of the phases allows the Universal Account Manager to maintain contact throughout the customer’s entire product development cycle - from product definition through production release.
COLLABORATION IN THE
PRODUCT DEFINITION PHASE

This allows for relationships to be made at the highest management levels at the customer. During this phase, the Universal Account Manager promotes pertinent technology solutions and develops a strategy map that highlights potential products that have applications in the following stages.
COLLABORATION IN THE
SYSTEM ARCHITECTURE PHASE

Trust garnered from the previous phase is carried over to the key system architects. During this period, complex ASSPs are chosen and the Universal Account Manager begins execution of the plan previously developed. Maintaining a consistent presence through this phase is critical.
COLLABORATION IN THE
SYSTEM DESIGN PHASE

As with the previous stage, constant visibility at the customer creates a level of trust now with the board designer. During this phase, commodity products and quick fixes are chosen. These choices are mostly made based on familiarity of the Account Manager and his line card.